In business, as in life, good leaders hope for the best and plan for the worst. There’s a reason that experts refer to the regular expansion and contraction of the economy as the business cycle.
Even producers of the most recession-proof products—toiletries, beer, funeral services—need to consider how rising and falling consumer sentiment will affect their bottom line.
Hebei Houtuo, as the honest manufacturer of wire fence, metal netting, Euro Fence, garden & poutry netting, had exported more than 15 years of fence panel and garden gate items, face the same. In the cold winter of the economy, with the global development stagnating, customers generally responded that sales were lagging behind. Consumers focused more on necessities such as clothing, food, housing and transportation, and the repair of the garden was relatively backward. It is precisely because of the austerity of family finances that we need healthier, safer and cheaper food, so our own vegetables and fruits will become a better choice. After the outbreak, houtuo focused on the development of products more suitable for small-scale family planting. Tomato cage tower, cucumber trellis, flower stem support wire and other iron plant supports can be folded to save freight. Easy to install and friendly for stock and recycle use. Pay less gain more.
Of course, timing the next downturn is easier said than done. So as we head into a new year, we reached out to the Fast Company Impact Council—a leadership group of 200 founders, executives, and creatives—to gauge how some of the smartest and most innovative people in business are thinking about a possible recession.
About 4 in 10 respondents told us they expect the global economy in 2020 to perform about the same. But remarkably, nearly 45% predicted that the next 12 months would be worse for business. Only 16% said that the global economy would be better.
Impact Council members were more like-minded about the timing of the next downturn. While 21% predicted a recession would hit in 2020, the majority (54%) said it would likely arrive in 2021, after the next presidential election. About 15% responded that the next recession would come in 2022. Only 1 in 10 said the economy would continue to grow until 2023 or later.
Post time: Aug-22-2022
